“As a showrunner or any kind of artist, you have to know when to stick to your guns and trust your gut, when and whom to ask for help, and how to define and lean into your brand. This book gets to the core of each of those elements in an attempt to help creatives be successful for a long time.”
—David Zuckerman, television writer and cocreator of Family Guy, American Dad, and Wilfred
“I said this about Ryan Holiday’s last book, but I’ll say this now about this book. This is his best book. This will be a perennial seller. Every- thing in here is so true and it is a guide to creativity in the real world.”
—James Altucher, bestselling author of Choose Yourself
“In a shortsighted culture obsessed with virality, it’s refreshing to read a book concerned with vitality. How do we make an release creative works that it has a better chance of taking on a life of its own when it’s out in the word? Once again, Ryan Holiday proves to be a writer worth stealing from.”
—Austin Kleon, New York Times bestselling author of Steal Like an Artist
Perennial SellerBestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes—authors, entrepreneurs, musicians, filmmakers, fine artists—how a classic work is made and marketed.
In Perennial Seller, Holiday shows readers how to make and market their own classic work. Featuring interviews with some of the world’s greatest creatives, and grounded in a deep study of the classics in every genre, this exciting new book empowers readers with a foundational set of innovative principles. Whether you have a book or a business, a song or the next great screenplay, this book reveals the recipe for perennial success.
“This book is a roadmap to success and an insight into life.”
– Robert Kurson, New York Times Bestselling author of Shadow Divers
Ryan Holiday is the bestselling author of multiple books, including The Obstacle Is the Way and Ego Is the Enemy. His books have been translated in twenty languages and his writing has appeared everywhere from the Columbia Journalism Review to Entrepreneur and Fast Company. His company, Brass Check, has advised companies like Google, Taser and Complex as well as multi-platinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.